ОРГАНИЗАЦИСКАТА КУЛТУРА КАКО СОВРЕМЕНА ПАРАДИГМА ЗА УНАПРЕДУВАЊЕ НА ХОТЕЛСКАТА ПОНУДА

Opis

Global economic, social and political flows have a strong impact on the volume and structure of tourist needs, the level of tourist demand and the increased interest in new, alternative forms of tourism offer. Modern tourists are constantly looking for new motives, new services, new attractions and new tourist spots. It extends the tourism market and makes it highly competitive. In such circumstances, the success of hotel companies depends on the competitive ability of hotel services. Among the elements that create the quality and competitiveness of the hotel offer are the cultural elements of the hotel's operation. Although it is confirmed that culture is an inseparable part of every organization, it is crucial in the hotel industry. In hotel industry, culture expresses the system of common, unique values, trust, attitudes, principles and thoughts of hotel employees. They define the operating environment, the manner of decision making and the manner in which they are realized. Cultural values determine the way employees interact with each other, with guests and business partners. Creating and maintaining a stable and positive hotel climate in a hotel is a certain basis for achieving the previously set organizational goals. A stable and "firm" organizational climate means an environment of mutual respect for the rights and obligations of employees, continuous learning and knowledge transfer, teamwork development. Accordingly, the formation of the organizational culture i